Stadia design has evolved rapidly in recent years, recognising the significance of these public buildings and their ability to define and enhance urban areas.
The new stadium will create what we believe will be one of the finest stadiums anywhere in the world for spectators, visitors and the wider community, delivering a major new landmark for Tottenham and London.
World Class DesignFan ExperienceWelcoming the NFL
We have always placed the fan experience and stadium atmosphere at the heart of our brief for the stadium architects.
The NFL will play a minimum of two games per year during a 10-year partnership at our new Stadium.
“We have an opportunity now to deliver one of the most unique sports, leisure and entertainment venues in the world, bringing together the EPL and NFL for the first time. The socio-economic benefits this will bring to the area will be immense and demonstrates our commitment to the regeneration of this priority borough in London.” Daniel Levy, Chairman
The new stadium has been designed for multi-use, including a structurally engineered fully retractable pitch – the first for any stadium in the UK – to ensure that the football playing surface is always in peak condition.
Underneath the grass field will be a synthetic grass surface that would be used for NFL games and other events. This innovative solution also allows greater flexibility in the scheduling of games, reducing the set up time required to prepare the ground for other events.
The seating bowl has also been designed to enable excellent sightlines to be achieved for the different formats of football and the NFL, without having to screen off rows of seats at the front of the lower tier, maintaining an excellent atmosphere for all sports and events.
Dedicated facilities for the NFL – including a home locker room and media suite – are also provided such that the Club's facilities are never compromised by the need to cater for other uses.
The NFL is well-known for providing a great match day experience which starts well before the action on the pitch. A Key feature of this is the Tailgate parties, which take place at selected venues close by the stadium and in surrounding open areas.
Typically these include:
Visitors and local residents will be able to engage in these vibrant activities and they will bring added economic benefits to the area.
The NFL is, similarly to the Club, committed to providing projects that support the community. It will be running its NFL60 programme - a campaign which encourages kids to be active 60 minutes a day - to reverse the increase of childhood obesity.
The NFL will also, for the duration of its contract, sponsor 3 places on the Foundation University Degree Course and will be supporting the community with tickets for locals.
Bringing the NFL to Tottenham, will provide a direct economic impact on the tri-borough area (Haringey, Enfield, Waltham Forest) of £11.2m per year, while the economic impact on the London economy as a whole would be £37.8m per year.
With the anticipated number of additional spectators being more than 180,000 people per year, the estimated spending will be £21.4m from spectators.
With NFL being played in Tottenham, there will also be significant exposure of the Tottenham area to a “new” audience – with over 80% of NFL International Series season ticket holders coming from outside London.
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