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  • A new position has become available at the club:

    Senior CRM Executive

    DEPARTMENT: Marketing

    REPORTS TO: Senior Lead, Retention and Customer Experience

    LOCATION: Lilywhite House

    The Club is searching for a Senior CRM Executive to help drive the Club’s CRM strategy and leverage its data asset.

    Reporting into the Senior Lead, Retention and Customer Experience, the successful candidate will work alongside experienced marketing professionals within a leading global brand.

    To apply please complete this online form, and attach your CV, before 20 October 2017 at 4pm BST.

    Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, colour or ethnic and national origins, religion or belief, or sexual orientation.

    JOB PURPOSE

    The Senior CRM Executive is a newly created role which will drive forward the Club’s CRM strategy and leverage the company’s data asset. The successful candidate will be responsible for driving fan engagement through a segmented and tailored onboarding and communication approach which in turn will drive deeper engagement from the existing fan base. The candidate will also play a key role in scoping, selecting and integrating a new CRM platform for the Club.

    KEY RESPONSIBILITIES

    • Plan and deliver the CRM strategy encouraging fan retention and loyalty and drive fans up the Fan Hierarchy
    • Be part of the team defining and delivering new CRM platform structure and architecture ensuring it works seamlessly across the Club
    • Using the fan segmentation model and data insight, develop a tailored and segmented communications approach to the CRM database
    • Build and execute an onboarding plan for all new and existing fans
    • Develop testing strategies for all aspects of the CRM to ensure the most effective approach and continually refine and optimise the CRM programme
    • Manage the email calendar plan and work with the wider marketing team on prioritising and scheduling campaign activity.
    • Manage targeting and data selection for all marketing campaigns and become the custodian of the CRM database.
    • Working with Senior Membership Executive to build a plan of targeted Member Offers to add demonstrable value to the Membership proposition.

    PERSON SPECIFICATION

    PERSONAL ATTRIBUTES

    • Thinks ahead, generates innovative ideas
    • Values & respects others, builds relationships, collaborates
    • Gets things done, delivers to highest of standards, takes responsibility
    • Commercially astute
    • Technically savvy
    • Strong analytical and numerical skills
    • Highly motivated team player with good interpersonal skills
    • Ability to work in a fast paced environment
    • A good negotiator who can prioritise resource
    • Passionate about customer/fan experience

    SKILLS AND EXPERIENCE

    • Marketing or business related degree or equivalent professional qualification
    • Minimum 4 years in a CRM related role
    • Competent user of Microsoft Office.
    • Good knowledge of digital marketing channels
    • Experience using an ESP such as Dotmailer and CRM tools (eg SAP Hybris , Salesforce) is advantageous
    • Experience working with complex data ecosystems