Skip to main content
  • small c

    Tottenham Hotspur Foundation and Arsenal in the Community have joined forces with NHS Camden to promote the early diagnosis of cancer. 

     Macmillan Walking

    The ‘small c’ campaign starts with some good news about cancer: most people survive the disease when it’s detected at an early stage. For these survivors, stopping cancer before it had time to spread turned the Big C into the small c, a serious but not fatal disease.

    Most early stage cancers are survivable, yet too many people in Great Britain are still being diagnosed at an advanced stage of the disease, when the condition is difficult, if not impossible to cure. In London alone it is estimated that there are 1000 deaths from cancer each year that could be avoided simply by early diagnosis.

    The ‘small c’ campaign focuses on people aged 50 and over, the age group who account for almost nine out of ten cases of the disease.

    Particular emphasis is being placed on bowel and breast cancer, both of which are survived by nine out of ten people, when diagnosed at an early stage, but only one in ten when diagnosed at a late stage. The campaign is also targeting lung cancer, which is far more likely to be survived when diagnosed at an early stage, than a late stage.

    The campaign is raising awareness of two simple rules to follow when unexplained changes occur in the body.

    Click here to download the Breast Cancer signs

    Click here to download the Bowel Cancer signs

    Click here to download the Lung Cancer signs

    Trained community workers and volunteers from Tottenham Hotspur Foundation and Arsenal in the Community are talking to Camden residents face to face about how to spot cancer early, showing them how to recognise the warning signs and encouraging them to take advantage of free cancer screenings. Local people are then being encouraged to share this potentially life-saving information with friends and loved ones.