Tottenham Hotspur Foundation and Arsenal in the Community have joined forces with NHS Camden to promote the early diagnosis of cancer.
The ‘small c’ campaign starts with some good news about
cancer: most people survive the disease when it’s detected at an early stage.
For these survivors, stopping cancer before it had time to spread turned the
Big C into the small c, a serious but not fatal disease.
Most early stage cancers are survivable, yet too many people
in Great Britain are still being diagnosed at an advanced stage of the disease,
when the condition is difficult, if not impossible to cure. In London alone it
is estimated that there are 1000 deaths from cancer each year that could be
avoided simply by early diagnosis.
The ‘small c’ campaign focuses on people aged 50 and over,
the age group who account for almost nine out of ten cases of the disease.
Particular emphasis is being placed on bowel and breast
cancer, both of which are survived by nine out of ten people, when diagnosed at
an early stage, but only one in ten when diagnosed at a late stage. The
campaign is also targeting lung cancer, which is far more likely to be survived
when diagnosed at an early stage, than a late stage.
The campaign is raising awareness of two simple rules to
follow when unexplained changes occur in the body.
Click here to download the Breast Cancer signs
Click here to download the Bowel Cancer signs
Click here to download the Lung Cancer signs
Trained community workers and volunteers from Tottenham
Hotspur Foundation and Arsenal in the Community are talking to Camden residents
face to face about how to spot cancer early, showing them how to recognise the
warning signs and encouraging them to take advantage of free cancer screenings.
Local people are then being encouraged to share this potentially life-saving
information with friends and loved ones.
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